Home Community BREAKING: 99¢ Dream on Newark Ave to Close for Mixed-Use Project

BREAKING: 99¢ Dream on Newark Ave to Close for Mixed-Use Project

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A minimalist black and white image of a sale sign on a store window with ample negative space.
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DAILYHUDSON.COM

NEWARK, NJ
July 21, 2026  | 
By DailyHudson Staff

A popular discount store will be replaced by a new mixed-use development.

99¢ Dream, a long-running discount store on Newark Avenue’s pedestrian mall, will close to make way for a mixed-use project, according to officials. The store, near Barrow Street, has been a go-to destination for inexpensive household goods for years.

The redevelopment marks a shift for the downtown corridor, as city planners seek to balance residential growth with the preservation of longtime businesses. The project will bring new housing and retail space to the area, but the loss of a beloved discount store may disappoint residents seeking affordable items.


The store, known as 99¢ Dream, has operated on Newark Avenue’s pedestrian mall for decades, offering cheap items like pots and Christmas lights.

The mixed-use project will replace the current structure, though specific details on its size, timeline, and tenants have not been released yet.

Impact: For downtown Newark shoppers, the closure removes an affordable option for household essentials, raising concerns about access to budget-friendly goods as the area develops.

What Happens Next: City officials are expected to submit formal plans for the mixed-use project to the planning board in the coming months, with a public hearing likely to follow.

Development plans for the site will shape the future of Newark Avenue’s pedestrian mall.

Source: Jersey City Times