Hoboken’s The LOLA Debuts Giant Martini Towers for Group Nights Out

Picture this: a Friday night, the skyline glittering across the Hudson, and a tower of martinis landing on your table — not just a drink, but a centerpiece. That’s the scene The LOLA is setting at 102 Sinatra Drive, and it’s drawing in groups of friends who want their night out to feel like an event.

The LOLA, which has been a brunch-and-cocktail favorite for nearly four years, has been evolving. Earlier this year, it shifted into a full lounge, launched a new dinner and cocktail menu, and now it’s added something you don’t see every day: a Martini Tower designed for four to eight people. It’s a shareable, towering pour that basically dares you to bring your whole crew.

If you haven’t been in a while, this is a different place than the one that first opened its doors. The vibe has grown up, the menu has gotten more ambitious, and the nights now stretch past dinner into late-night cocktail service.

The Martini Tower is just part of the draw. On Fridays and Saturdays, The LOLA runs a rotating lineup of in-house DJs — including some of its favorite women’s DJs — with sets starting at 9:30PM. Once the kitchen closes, servers shift into late-night mode, so you can keep the table and the drinks coming without ever waiting in line at the bar. That’s a small luxury that makes a big difference on a crowded Hoboken night.

And a pro tip from the folks at The LOLA: don’t skip the Blue Cheese-Stuffed Olives that come with your martini order. According to them, they’re absolutely delicious — and who are we to argue?

For those planning something bigger, The LOLA also books private events in four different spaces: an open bar for up to 60 guests (bookable for two hours), a private lounge for up to 60 (three hours), a semi-private dining room for up to 120 (three hours), and a full buyout for up to 250 guests (also three hours). Each space is available on select days, so if you’re thinking about a birthday, a corporate happy hour, or a pre-wedding celebration, you’ll want to check availability ahead of time.

What does this mean for you and your friends? It means there’s a new way to make a night out feel special without leaving town. You don’t have to trek into Manhattan for a big-city experience. The LOLA brings that energy to the Mile Square, and it’s right on Sinatra Drive, steps from the water.

It also means options. If you’re part of a group that always struggles to find a spot that can handle everyone — where you can actually hear each other, and where nobody has to shout an order across the bar — this changes things. A martini tower is as much a conversation starter as it is a drink. It turns a simple get-together into something you’ll talk about later.

This is also part of a bigger shift happening in Hoboken’s nightlife. Rooms and bars are getting more creative, moving beyond the standard happy hour to offer experiences. The LOLA’s evolution from brunch spot to full-blown lounge shows that there’s appetite for places that work for daytime hangs and late-night sessions alike.

The LOLA is now accepting reservations, which they recommend, especially on weekends. To book your night out, see the menu, or join the VIP list, head over to their site. Whether you’re celebrating something big or just need a reason to round up the group, the martini tower is waiting.